Gen Z, aka Zoomers, comprises all humans born between 1997 and 2012.

Our team did a deep dive on their preferences so we can make better investment decisions in startups focused on Gen Z.

These were some of the most surprising facts about the first humans to grow as truly digital natives:

1. Teenagers who are constantly online are just as likely to socialize with friends offline as their ‘internet-light’ peers.

2. Parents are now spending anywhere from 2 to 5x more time with their kids, since 1965.

3. For 21% of Gen-Z, texting can count as a date.

4. In the UK, smoking and alcohol use are at their lowest levels among young people since NHS records began. 60% didn’t drink last week.

The complete Gen Z Cheat Sheet is a 70-page research document.

If you’d like to read it in full, just click here